Gojek and Tokopedia have officially merged and announced the name of their new company on Monday (17/5) yesterday under the name GoTo. So, what is the strength of the merger of these two Indonesian unicorns?
If we check this company from the valuation, the value of the company GoTo reach 1.7% of national economic output. However, if it is calculated based on the transaction value or better known as the Gross Transaction Value (GTV), the amount is approximately 2%Gojek and Tokopedia have officially merged and announced the name of their new company on Monday (17/5) yesterday under the name GoTo. of GDP.
In 2020, the GTV value of the GoTo ecosystem is estimated at US $ 22 billion. If Indonesia’s digital economy last year reached US $ 44 billion. So half of the digital economy cake is controlled by GoTo itself.
Pandemic Boosts E-commerce and Logistics Business
With the Covid-19 pandemic, the trend of public consumption has changed. The e-commerce and logistics businesses are in fact flooded with blessings. On the other hand, the transportation and retail businesses with a conventional format of defense were breached.
Going forward with an increasingly stable ecosystem and digital economy trends that will continue to grow rapidly. GoTo becomes the dominating company. Now the public is waiting for what kind of response from competitors such as Shopee, Bukalapak and Grab.
A new chapter of business competition in the digital economy is already flaring up. It’s time for the consolidation phase to start. Whoever loses quickly in seeing opportunities and building the ecosystem will fall first.
GoTo Fulfills All Needs
GoTo’s strength is extraordinary, because through its platform consumers can meet various daily needs, ranging from traveling, shopping and other financial service needs.
Through GoRide and GoCar services, consumer mobility is helped. Through GoFood, consumers don’t need to be confused if they want to order food. With GoMart, GoShop and GoMall consumers just need to open their gadget and click to shop. The pay is using GoPay.
Not satisfied and want to shop for more products, you can switch to Tokopedia. Pay using Gopay and send it using GoSend.
The business and digital world, which continues to disarm its players, forces the market to continue to compete. The winner is of course the one who understands the faster market dynamics over time.
Read now: Gojek and Tokopedia: The Birth of the Next Tech Champion?
