You’ve likely heard of eToro, as it’s considered to be the world’s leading trading network. As of 2019, eToro has over 12 million users in over 140 countries. But what makes the company great, and why is it so popular among aspiring traders?
Pushing First and Pushing Forward
eToro’s rise to the top of the Forex world has been a long time coming, as it’s been going strong since 2007. And since then, eToro has stayed great by being a massive disruptor in the finance industry. This is through allowing pretty much anyone to start trading in the market.
Aside from the easy access eToro has given to average joes interested in trading, eToro has pushed the industry forward through developing social trading. Investors and traders could start forums and create discussion about their trading strategies and ideas, furthering the friendly appeal to consumers and beginner traders. Aside from this, eToro developed the CopyTrader system which allows traders to copy profiles of traders they look up to. CopyTrading enables beginner investors to feel more secure about their growth, while allowing top investors to earn commissions for sharing their knowledge to others.
When eToro isn’t innovating, they’re quick to follow the innovations of others. They were one of the first trading platforms to allow users to invest in Bitcoin and other cryptocurrencies. Along with this, they make sure that they the safest trading experience possible. CySec (Cyprus) and the FCA (UK) regulate their operations. As digital security has become increasingly important, eToro keeps the interests of their 12 million users at heart. And with these values of innovation and transparency in mind, it’s no wonder they grew such a large user base, and don’t look to stop.
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