POCO, a brand spun out of Chinese electronics giant Xiaomi earlier this year, today introduced the smartphone POCO F2 Pro as it begins its new journey as an independent company.
The POCO F2 Pro, like its two-year-old sleeper hit predecessor Pocophone F1 smartphone, punches above its price class.
It features an all-screen 6.67-inch full-HD+ AMOLED display (with 2400×1080 pixels), in-screen fingerprint scanner, support for 5G, quad-core rear camera setup and a pop-up front camera that quietly tucks away when not in use. It also features a 3.5mm headphone jack.
Both versions run Android 10 and go on sale globally from Tuesday through e-commerce websites Gearbest and Aliexpress. POCO said it will soon start selling the POCO F2 Pro on Amazon, Lazada and Shopee, including its official website.
Xiaomi executives said they had major expectations for the POCO brand at the time of the launch but never launched anything afterwards. The company also saw a big departure during the period, when Jai Mani, a senior product manager, left the company. The company launched the POCO X2 midrange smartphone in India earlier this year.
POCO F2 Pro is the company’s second smartphone since it split off from Xiaomi earlier this year. The first product of the company, called Pocophone F1, was released in 2018, and was well received by the industry.
Today, POCO executives shared little expectations for what the company’s future holds, but assured they ‘re here to live. “We are here again. It was a while but we are back, “Angus Ng, a POCO product marketing manager, said.