Apple dominated the global premium smartphone market in the first quarter. The iPhone ranked first to fourth in all of the top five best-selling premium smartphones. Samsung Electronics’ Galaxy series did not make it to the top five.
According to market research company Counterpoint Research, Apple ranked first with a 57% share in the overall premium market and four out of the top five products sold. Premium smartphones refer to products that cost more than $400.
iPhone 11 is the best-selling smartphone in the premium market. Then iPhone 11 Pro Max (9%), iPhone 11 Pro (7%), and iPhone XR (6%) trail behind.
Apple dominates, Huawei and Samsung followed in the world’s premium smartphone market rank
China’s Huawei’s “Mate 30 Pro 5G” (3%) ranked fifth. It is the only 5G (Generation) mobile communication model out of the top five. Due to the U.S. sanctions, 90 percent of Huawei’s premium products are from the Chinese market.
Although Samsung Electronics did not put its name on the top five products, it ranked second in overall premium market share. It seems that Samsung Electronics’ Galaxy S20 series, released in March of this year, did not make the list due to the spread of COVID19.
Sales of global premium smartphones fell 13 percent in the first quarter of this year from a year earlier, the report showed. It is analyzed that premium markets have also been affected as Smartphone markets have stagnated due to COVID19.
However, premium smartphones accounted for 22 percent of all smartphone sales last year, which was not much different. In addition, premium phones account for 57% of total smartphone sales, which is still an important market.
Counterpoint Research said, “In the future, Apple’s 5G smartphone release will be a key factor in the premium sector’s growth,” adding, “The premium market is expected to show the fastest recovery from the Corona 19 impact.”
Meanwhile, India is reportedly banning Chinese products, including Chinese smartphones due to the anti-China sentiment.
