Apple’s App Store sale have doubled from the previous year and nearly doubled from Google Play amid the spread of COVID19.
According to Apple Insider, Apple’s App Store sales are nearly twice as high as Google Play’s. In a report on the use of global mobile apps in the first half of 2020 conducted by Senso Tower.
Senso Tower counted sales based on in-app purchases, subscriptions, premium apps, and games that took place for six months. In the first half of this year, the global mobile app market was $50.1 billion. And Apple’s App Store was $32.8 billion, almost double Google’s sales of $17.3 billion.
Apple’s App Store doubles the sale
This is 23.4 percent more than $40.6 billion in sales from the two mobile markets during the same period last year. Last year was up 20 percent from 2018.
This year, it is analyzed that mobile app sales increased more than the previous year. As mobile restrictions or out-of-office regulations caused by COVID-19 promoted the use of mobile apps.
In the first half of this year, Apple’s app store sales reached $32.8 billion, up 24.7 percent from a year ago, while Google Play Store’s sales rose 21 percent on-year to $17.3 billion.
Among non-game apps, the highest-paid app was Tinteo app, which earned $433 million in sales from both platforms. However, this figure is a slight decrease from last year’s sales of $532 million. This seems to be due to the reluctance of people to connect to face-to-face meetings due to the pandemic.
The No. 2 app earned $431 million from YouTube. Then TikTok came in third with $421 million. Tencent Video and Netflix ranked fourth and fifth.
Meanwhile, from a recent survey conducted by Counterpoint Research, Apple dominates the world’s premium phone sales. At the first half of 2020, iPhones placed 1st to 4th rank of world’s top premium smartphone.
However, the company recently had to close many of it stores in the US due to the pandemic.
