Following the Black Lives Matter movement, people have now started the rampant to support black-owned enterprises. Along with the #BlackLivesMatter trend on twitter, the #supportblackbusiness follows suit with people sharing threads of underappreciated black-owned business. Numeral black-owned businesses affirmed the positive impact of the movement on their sales.
Black-owned business: beauty products shed light with a rush in sales
Through Forbes, Adria Marshall expressed her gratitude over the outpouring love from customers. The owner of Ecoslay, a sustainable handmade hair products company, revealed that their hair products’ sales have increased by 30% and 20% respectively from the first to the third week of June. Marshall added that a lot of their customers rained their social media with questions and support for the black community.
Similarly, Scotch Porter reported a 45% jump in sales over the three first weeks of June. The owner, Calvin Quallis, attributed the influx of sales to shoppers exposing the brand on social media. A lot of their customers have been tagging the men’s grooming supplies brand with #blackownedbusiness hashtags.
Black Lives Matter: beyond beauty product enterprises success
The black-owned business support also reached Bazodee, a healthy Caribbean-inspired line of blended sauces. Forbes reports that the company recorded a 20% increase in sales in June. Debra Sandler, the CEO of Bazodee, mentions their new product launches, their attempt to build rapport with both new and loyal shoppers, along with the rampaging Black Lives Matter movement as the main contributors to the inclining numbers. Sandler, who previously included in Black Enterprise’s “75 Most Powerful Women in Business”, expressed her hope for other minority-owned businesses to keep thriving in this rough time.
Lillies of Charleston, a specialty brand known for its hot sauce and BBQ sauce reportedly experienced the same thing. “It’s been a natural progression, rather than a purposeful strategy,” the CEO and Co-Founder of the brand, Tracey Richardson said. The company revealed to experience an expansion in sales in June. Richardson admittedly is beyond grateful for the attention given to the minority community.
CPRWrap experienced the highest jump with a 500% increase in sales since the Black Lives Matter protests started. Felicia Jackson, the inventor, mentioned that the Black Lives Matters movement seems to have triggered people to be intentional with who they spend their money on. Jackson added that a lot of her customers insisted on purchasing the products straight from the CPRWrap e-commerce platform to help their bottom line.
