Google is officially announcing three Pixel 4A phones today. First is the $349 Pixel 4A, which is available for preorder now and will ship on August 20th.
Next is the Pixel 5, which will have 5G and is shipping sometime this fall. Finally, there’s the Pixel 4A 5G, which will cost $499 and also ship sometime this fall.
In other words, Google is now up and acknowledging that at the same time it has two more phones to sell when it finally launches another product.
It’s messy but appropriate because it is coming out considerably later than planned this month. Google says pandemic-related problems prevented the 4A from reaching previous virtual store shelves.
Google also says which countries can receive both phones: the USA, Canada, the UK, Ireland, France, Germany, Japan, Taiwan, and Australia.
“In the coming months,” says Google’s VP of Product Management, Brian Rakowski, the company will “talk more about these devices and [its] 5G strategy.”
Comparing With iPhone SE
From an industry-watching perspective, it’s fascinating that the most important detail is the price: $349.
That’s $50 less than both the base-level iPhone SE and last year’s Pixel 3A. The Pixel 4A may be late, but it’s priced to sell.
It needs to be, too, as competition in the sub-$500 price range for phones has become incredibly tight. The camera and its clean version of Android are the main ways that Google is aiming to differentiate the Pixel 4A from the likes of the OnePlus Nord, Samsung Galaxy S71, and iPhone SE.
Although there have been many rumors to the contrary, the Pixel 4A only comes in one screen size (though the upcoming 4A 5G is expected to be bigger). It also comes in only one color, the appropriately named “just black.”
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