Amazon, the company that made shopping possible from a La-Z-Boy, is entering the fitness-tracking market.
Thursday the company began selling a wrist band that monitors exercise, sleep, and body fat. It will listen to your voice during the day, and tell you when you sounded happy or sad.
A New Innovation from Amazon
Jon Reily, Dentsu Commerce’s global chief strategy officer, and former Amazon executive explained how its innovation work.
The microphones in the tracker will help someone to listen to how people speak. After that, it could make her voice assistant Alexa smarter by sensing moods and providing better responses.
And Amazon may be able to sell you better-fitted clothes by knowing your body type, making it less likely you’ll return them, Reily said.
Amazon calls on users to get personal, search their body with their smartphone cameras while wearing boxers or a bike-short sports bra.
Data has been a concern with other fitness trackers. It included FitBit, which tech giant Google is in the process of buying. Regulators in Europe are investigating how the deal could give Google more data to use for personalized ads, furthering its dominant position in the online ad market.
Amazon said health data is encrypted, so, anyone can’t access it. In addition, if they like, users can turn off the microphone.
The Amazon Halo fitness tracker costs $100 and has no screen. There’s also a $4 fee monthly to use all of its apps. Those that don’t pay up can still monitor moves, times of sleep, and levels of the heart.