The clash between Apple and Fortnite’s creator company, Epic Game, intricates. Last month, Apple kicked out Fortnite from its iOS App Store for “contract violation”. Following the ban, Epic Games accused Apple’s regulation of restricting app innovators’ chance to grow. Both companies decided to settle with the conflict through the court.
How everything started
The conflict started when Epic Games decided to create Fortnite’s own digital currency, V-Bucks, that is available for purchase through the app. Epic Games even offered discounts to users who purchase the digital currency directly through Fortnite to attract more buyers. Epic Game’s new feature, unfortunately, resulted in Apple kicking out Fortnite from iOS App Store.
Why did Apple accuse Epic Games of contract violation?
All the applications sold through the iOS App store are cut 30% in exchange for Apple’s service. The current regulation strictly disallows any form of alteration in the payment process. However, Epic Game still went on with its app advancement.
Furthermore, Apple sees Epic Game’s new digital currency update as a tactic to gain more profit. While Epic Game gains more bucks through the direct purchase of its digital currency, Apple loses the service “tax”.
Apple and Epic Games conflict is more than a contract violation
According to CNN, Epic Game’s CEO, Tim Sweeney, has previously has contacted Apple in June related to its new feature and got declined. Instead, the interaction fanned the conflict bigger. Sweeney argued that Apple is running a monopoly in the market with its 30% cut. Several app developers around the world back up Sweeney’s argument, saying Apple’s strict regulation “chokes off innovation” due to its unreasonably high costs to consumers.
The end to both companies’ war
Apple has been receiving a lot of backlash from even major companies such as Spotify and Netflix. CNN predicts the conflict may be resolved in years. Nevertheless, Epic Game’s victory is expected to bring a huge change in the ecosystem.
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