Samsung Electronics overtook Apple for the first time in three years in the U.S. smartphone market in the third quarter. This is due to the success of its flagship smartphone, ‘Galaxy Note 20’ series. Also the delay of Apple’s new product release due to the aftermath of COVID-19.
Samsung ranked first
According to Strategy Analytics on the 9th, Samsung Electronics ranked first in the U.S. smartphone market with a 33.7 percent share in the third quarter.
This is the first time since the second quarter of 2017 when Samsung beat Apple in the North American market. Due to COVID-19 Apple, which is strong in the second half of the year, seems to have had an impact as its release of new iPhones has been delayed by about a month from previous years.
During this period, Samsung Electronics introduced Galaxy Note 20 series and foldable phone ‘Galaxy Z Fold 2′ at the same time. And the South Korean company carried out aggressive marketing. As a result, Samsung Electronics’ third-quarter shipments to the U.S. reached 10.4 million units. It is up 13 percent from the same period last year.
Apple ranked second
Apple, which ranked second, took 30.2 percent of the market. The figure is down more than 16 percent from the same period last year. Only 9.3 million units were shipped. However, it is predicted that Samsung Electronics will regain its No. 1 position in the market in the fourth quarter thanks to strong sales of iPhone 12 series.
Reportedly, iPhone 12 series sold 2 million units on the first day of pre-booking in countries that were released in the first round. The figure is more than double the sales on the first day of iPhone 11. Apple’s market share in the U.S. smartphone market stood at 47.9 percent in the fourth quarter of It is about half of the total market. And it is expected to record a similar level of market share this year.
Meanwhile, the North American smartphone market is recovering from the shock from the aftermath of COVID 19. In third quarter, size of Smartphone markets in North America decreased by 7.9%. It is compared to same period last year to 33.7 million units. Compared with the 17.2 percent and 12.2 percent declines in the first and second quarters, respectively, the decline was significantly reduced. The fourth quarter is expected to recover to the previous year’s level during the peak season of smartphones.