Digital marketing is a new job that emerged because of technology development. It includes strategy, technique, and specialized skill to market products and services with utilization of digital media and internet.
Now, we are in digital era. In this era, utilization of digital technology is not special anymore, it becomes common. Many companies and organizations use this strategy in marketing their products and services. For those who haven’t, will definitely lose in marketing their products to their competitor.
This digital era’s technologies allow us to explore places without actually going there. We can browse what cafes, restaurants, minimarkets, and any other places we want to go. Therefore, this technique can reach wider audience than the traditional one.
So, what is traditional marketing?
It is any types of marketing that isn’t digital or online. It can be through posters, newspapers, brochures, pamphlet, billboards, etc. This strategy helps business to reach local and older audience. Because the older one usually does not have the ability to use new technologies. Traditional marketing is old technique, but still reliable.
But in Indonesia and other developing countries, the bigger population is the young generation. Therefore, to reach wider audience in this generation digital marketing is effective and practical. If one’s business wants to reach wider audience and target, you can combine the digital and traditional technique and strategy. Because a great marketing is the collaboration between the digital and traditional marketing.
Digital marketing is a skill that is relevant in this era, and will still be in the future. Even in pandemic situation like now.
