Covid-19 pandemic that is choking all business sectors, it seems that the food franchise business has been able to adapt well. Entrepreneur recently released a list of the best franchise businesses for 2021. The list consists of 500 international brands, Entrepreneur Franchise 500.
Food franchises still make up the bulk of this list, franchising in the food sector occupying more than a quarter of the positions on the top 100 list.
One of the best and ranked first is Taco Bell. This food franchise develops a committed fan base that tends to be younger, hip, and more creative. Taco Bell appears as a Mexican food brand that is not only cheap but also offers a distinctive taste.
The history of Taco Bell
Taco bell founder, Greg Bell, entered the food business in San Bernardino, California, in 1948. Like many others, he started a hot dog and hamburger shop.
But when Bell noticed the long lines at a small, independent Mexican restaurant across the street, he got curious and ate as many tacos as he could, reverse-engineered the recipe, and opened Taco Tia in 1954.
In 1964, Bell sold his first franchise. At that time he had pioneered the taco shell which kept his product competitive with other fast food chains and changed the name of the restaurant to Taco Bell.
In three years, the franchise has grown to 100 locations. Taco Bell has at least one thing that other franchises don’t have.
Taco Bell is Unique
There’s no big competition like KFC did with Chick-fil-A or Popeyes, or Pizza Hut with Domino’s and Papa John’s.
“Taco Bell is unique in the sense that there really aren’t any major competitors in that area,” said Benjamin Lawrence, professor of franchise entrepreneurship at Georgia State University.
The coronavirus (Covid-19) pandemic is a new kind of challenge, but Taco Bell already knows how to deal with the difficulties. The company also understands that long-term success depends on smart initiative and an unwavering commitment to what you stand for.
“We have incredible food, food to crave, the ikoni brand, and a great store operation that is run by a franchisee,” said Taco Bell Corporation CEO Mark King.
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