How do you boost your brand’s online credibility? This is a difficult feat to undertake especially now that customers are able to see which are the real ones, and which aren’t.
As a business owner, it’s significant to invest time and energy to check your brand’s credibility on a regular basis and to determine how to improve it, especially now that the internet and social media are taking over our lives.
In this article, we list down 3 tips on how to boost your brand’s online credibility.
Customer Reviews
Online customer reviews do matter to your business. Your website or facebook page should display customer reviews to build your long-term credibility. According to these statistics, “prospective customers will read an average of 10 online reviews before they feel they can trust a local business”. The site further said that displaying online reviews can increase your conversion rates by a whopping 270 percent.
Solid Online Reputation
Building a solid online reputation could take some time. The key here is high-quality content. The first thing your first-time visitors notice on your page is its content. Does it leave a lasting impression? Does it resonate with people? Is it relevant to your brand’s identity?
For example, if you are an online seller of healthy and organic food, you can add value to your visitors by providing high-quality content filled with tips and tricks related to health and wellness.
Customer Service
No matter how big or small your business is, good customer service should be the heart of your business model. Customer satisfaction truly matters when you want to build your online credibility. Keep them happy, always. Make sure that they never lose touch of you, meaning, they should be able to reach you anytime in case problem occurs. Of course, you should respond in a timely manner.
Remember, you can’t control how your customers behave. Negative feedback can spread like a wildfire on social media, so always make sure that you deliver great customer service.
