Chinese vehicle manufacturer Geely will launch electric cars under a new brand with different branding and sales strategies. The effort was made to compete with Tesla’s dominance in high-end electric vehicles.
The electric car made by Geely is claimed to be positioned in the premium segment. The company named the vehicle ‘Zeekr’.
Launching Reuters, Zeekr will be launched by Geely’s subsidiary that handles electric vehicles, namely Lingling Technologies.
Geely Launches Car in September
Based on anonymous sources, Geely will launch a new under-brand model based on an open-source electric vehicle chassis in September 2021, called the Sustainable Experience Architecture (SEA).
The presence of Zeekr is considered to be a new effort for Geely to rise to the market and support the longstanding ambition of Geely’s founder and chairman, Li Shufu to make premium cars like Mercedes-Benz in an effort to face the leader of electric vehicle manufacturer Tesla Inc.
Geely, which owns Volvo Cars and has a 9.7 percent stake in Daimler AG will also open a showroom or branch downtown to sell its cars, imitating the tradition of selling cars through dealerships, a marketing tactic pioneered by Tesla, which last year grew rapidly. in terms of sales in China.
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