The plan of the tech giant Apple, which will soon launch a new iOS for its users, is considered to only benefit and strengthen Apple’s application platform, the App Store.
As was announced some time ago, the new rules for iOS applications require developers to list all privacy-related activities that the application carries out, as quoted by CNBC International. This includes whether the app requires access to the phone’s camera, microphone, or tracking device.
Apple has consistently said that changes to its platform, announced last June, are all about privacy.
“We believe privacy is a human right and that users should have transparency and choices about how their data is collected and used. We have invested in privacy preservation technology for decades, with Smart Tracking Prevention on Safari, Privacy Label on the App Store, Sign in with Apple, and App Tracking Transparency. Our privacy features apply to all developers – including Apple. But users won’t see Apple’s App Tracking Transparency requests because we’re not tracking users. ”
Apple Will Have More Control
However, digital advertising professionals say it’s possible There is a big advantage for Apple in itself, namely increased power over its App Store, which gives Apple more control over the types of applications that become popular and benefit from that data.
In particular, this can make it difficult for app builders to entice consumers to download their app via in-app advertising. Because of this privacy policy, it can help Apple guide consumers to the apps it selects and is highlighted on the App Store for its own business purposes. For example, Apple may highlight more games or games that are subscriptions, or digital advertising clients on the App store platform.
As for 2020, digital advertising on the App Store generated revenue of USD 53.8 billion. This figure is up 16% compared to the achievements in 2019.
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