ProfitsSince its launch, PUBG Mobile has managed to collect revenue of US $ 5.1 billion based on a report from Sensor Tower. The largest share of the game market came from China with 55.4% or US $ 2.8 billion.
After China, two countries followed behind as PUBG Mobile’s largest market share, namely the US (12.7%) and Japan (4.8%).
“Much of PUBG Mobile’s success as a mobile battle royale title is not only from the use of IP PC games, but beyond that limit to become a game that is entirely made for mobile audiences,” said Sensor Tower, quoted by Venture Beat, Saturday (27/3/2021). ).
PUBG Mobile’s biggest achievement was last year when the pandemic hit most countries in the world. During 2020, gaming revenue reached US $ 2.7 billion.
PUBG Mobile has been downloaded 1 billion times
Meanwhile, in terms of downloads, Tencent reports that PUBG Mobile has been downloaded 1 billion times. With revenues of US $ 5.1 billion, so each download, the game gets US $ 5.
Sensor Tower says that number is lagging behind Subway Surfer from Kiloo Games and Candy Crush Saga from Digital Entertainment. According to the report, both are games that are easy to play and attractive to a lot of people.
“In this case the AAA Battle Royale title based on the IP PC of the same name could get the same scale in the Mobile space,” said Niko Partners analyst Daniel Ahmad.
Tencent’s revenue for online gaming increased in the fourth quarter by 29%. The increase was due to a surge in video game payments in the Chinese and international markets.
Two games from Tencent, namely Honor of Kings and PUBG Mobile, top the ranks in the fourth quarter both in China and the international market.
Tencent said it aims to get half the revenue from the gaming division that comes from the international market. One way to do this is by opening stores in Los Angeles, USA, for LightSpeed and Quantum Studios and Timi Studios.
“(The purpose of the store opening) is to create content with original intellectual property with global appeal,” said Tencent.