Apple will launch a major update on the iPhone next week. The new version, iOS 14.5, will significantly improve iPhone functionality, including controversial app tracking transparency.
The new version also introduces the air tag, an easy tool to find when an iPhone is lost. Traffic warning function for Apple Maps is added, which is more functional than Google Maps, which is a competitive app. It is also expected to be the largest update in the history of the iPhone operating system, with the possibility of changing the music app currently in use.
iOS 14.5 App tracking transparency
It is the most remarkable improvement. Apple Tracking Transparency is a feature that allows iPhone users to block IDFA. IDFA is a unique identifier on Apple’s devices that tracks users’ search activities and application usage records.
Advertisers have been making profits from providing customized advertisements using such collected data, and Apple has decided to change IDFA to activate only if there is a user’s intention to collect information from iOS 14.5.
When downloading an app or uninstalling an already installed one, app tracking transparency asks whether to allow users to track their Internet activities. If tracking is allowed, the app will identify users’ online habits and send targeted advertisements. But if you refuse, you only send a normal ad.
Air tag
Apple’s air-tag tracking device will also be available next week, a feature that will help you find lost items. The iPhone can help you find keys, wallets, and even television remote controls.
Airtag uses two technologies: Bluetooth and Ultra Wide Band. Most already know that Bluetooth enables communication with other devices. However, ultra wide bands can be unfamiliar.
It basically allows you to track your location with incredible precision. The precision is so high that this function even tells you which direction you have to turn and take a few steps to find the key in the house.
Bluetooth cannot go that far. And GPS is not high enough accuracy.
New Siri voice
iOS 14.5 also offers a wider selection of Siri voices, the first available black American voice. It is the voice of both men and women.
It can select four American Siri voices by going into the iPhone setting. Siri also allows you to change your current music options. Instead of listening to music on an iPhone with Apple Music, you can listen to music on Spotify or other apps if Siri lets you play music.