US retail giant, Walmart protested because the new logo for the clothing brand owned by Rapper Kanye West star, Yeezy is considered too similar to his company logo.
Walmart has filed a refusal letter to the US Patent and Trademark Office or the US Patent and Trademark Office, 21 April. In the letter, it was explained that the Yeezy logo design is very similar to the logo.
“Walmart believes that the logo design depicted in the Yeezy application is very similar to the logo design owned by Walmart,” wrote Walmart in the letter of rejection, quoted from CNN, Thursday (29/4/2021).
The Logo of the Sun that Triggers The Intrigue
The letter also explains how the two company logos are similar. Both logos resemble the sun. The Walmart logo has a thick outline that looks like sunlight. Yeezy’s proposed logo has an outline consisting of a series of dots that also resemble sunlight.
In addition, Walmart revealed that he had communicated with Yeezy in July and August 2020 and earlier this year. However, according to the retailer, there was no agreement whatsoever in those meetings.
“To date, we have not received conclusive information from Yeezy regarding any planned use or collaboration from Yeezy to find common ground,” said Walmart’s rejection letter.
Walmart itself has been using a sun-like logo since 2007, and Yeezy submitted a document for the proposed logo in January 2020. When asked for information about the news, Yeezy’s party has not responded to a request for comment.
For information, Kanye West has earned a lot of money from his fashion company. The rapper-turned-shoe mogul have a fortune of $6.6 billion. Most of his wealth comes from his clothing business. Yeezy West’s shoes partnership with Adidas and its clothing line with Gap is worth a combined $3.2 billion to $4.7 billion.
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