Japan is also following the K-Beauty or Korean beauty trend. Previously, the wave hits hard on the Southeast Asian market. Then recently, it started on creeping into the US market. To plant a deeper root on the Japanese market, Olive Young reveals its plan on opening a new branch in Japan.
A subsidiary company of giant corporation, CJ, it focuses on Korean beauty and health products. CJ created CJ Olive Networks to create beauty and health products, and sell the product on the Olive Young stores.
Initially, the goal was to have more beauty and health products than in the other convenient stores. As it grew, the store started on selling exclusive imported goods. The goods includes Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm and Topicream.
Olive Young also has some self-developed products and brands. The products are cosmetic accessories such as cotton swabs, nail clippers, etc. and beauty supplies including sunscreen and masks. Some famous roadshop beauty brands such as Elle girl, WAKEMAKE, 3CE and Color gram are also from the store.
Olive Young Partnership With Rakuten
At May 29th, the South Korean beauty store announced its’ future partnership with Rakuten to open it’s official store inside Rakuten. Rakuten is a leading e-commerce platform in Japan. It has long been one of the platform where Japanese consumers purchase Korean beauty products.
Olive Young will open its store under the name “Olive Young Hall”, as a shop-in-shop store. And it is going to be the first domestic beauty distributor ever to enter the Japanese online shopping mall. The stores will have supplies of popular color make up, sheet masks and base makeups.
In Japan, interest in K-Beauty products is blooming in the X generations. It all started alongside with the wave of K-Pop entering the country. And recently, Japanese-Korean joint girl group, IZONE, helped in raising popularity of K-Beauty in Japan.
