Are women capable of working? Are women powerful than men? Can women run a business?
Women entrepreneurs are engaged in the business due to push and pull factors. It encourages women to have an independent occupation and stand on their own feet.
A large number of women sellers today are opting for e-tail sites to sell across a diverse range of sectors. For example, healthcare, makeup, skin care, jewelry, handicrafts, and fashion apparel, and others.
Why do online marketplace as the favorable platform for women entrepreneurs?
The primary reasons are because it needs minimum investments, ease of working, global reach, and the empowerment that comes in from financial independence.
The constant growth of e-commerce globally has seen leading women entrepreneurs into a big market. It is used to stimulate growth and encourage the development of e-commerce platforms.
E-commerce is one of the industries that helping buyer meet the sellers and vice versa easily. It has brought a great sense of financial independence along with creative satisfaction for women.
E-commerce is growing at a very fast rate and relying on new technologies and increasing social media penetration. It has increased opportunities for women entrepreneurship around the world. Besides, it is flexible since women can work from home and family restriction issues can partially work during maternity time also.
Women entrepreneurs conduct their business entirely on the internet. Furthermore, it can help them to touch international markets to grow their businesses.
The high penetration of internet and use of social media is also playing an influential role. It can drive their business by reducing barriers to work across boundaries. In addition, it creates flexibility around their schedule by introducing virtual workplace and digital lifestyle. Thus, women entrepreneurs are giving serious growth to e-commerce.
Writer: Fenda Agustina
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