A Malaysian startup, SalesCandy, is offering a lead-to-sale management service. And it faces many problems thanks to the L2S management. Yet it has grown big, expanding to four neighborhood countries just after two years since its establishment.
Following the expansion, the company comes up with a solution for problems surrounding L2S management. It launched SalesCandy LMS mobile app. The company chose app as another way to enter Southeast Asian market. The region has more than 650 million population and penetration of smartphone keeps on rising.
The company is confident that the app can solve the problems they faced. It can pick up leads from multiple traditional and digital channels. In this way, salesperson can respond to enquiries from those channels in less than five minutes.
A solution to many problems: how SalesCandy started
Stanley Chee and Jeffry Chan founded SalesCandy in 2017. The two have previously worked in marketing agencies. They found clashes between sales and marketing department often caused by minor miscommunication and misunderstanding.
The initial purpose of the company is to connect both department. Enhancing better communication for marketing and sales department. And creating better sales performance through the improved relation.
Last January, SalesCandy announced a partnership with Thailand’s Regional Corporate Innovation Accelerator (RISE). The partnership paved the company’s way of entering other markets in Southeast Asia. It is now available in Thailand, Vietnam, Indonesia and the Philippines.
In its home country, Sales Candy has secured a partnership with Lion & Lion to manage their lead generation campaign. Meanwhile in Vienam, Ureka Media is the first client, secured in 2018.
By 2019, the company has 29 clients to work with, and two of them are global fortune 500 companies. In the five countries it serves at, it has more than 1,300 active users.
SalesCandy seems likely to come closer to its 2019 goal to triple its revenue in 2019.