Jeff Bezos, an Amazon founder and CEO, is considered as a successful figure in building a business from scratch. He is currently one of the richest person in the world.
Jeff Bezos does not hesitate in giving tips for beginner entrepreneurs to achieve success as well.
Reporting from entrepreneurs.com, Bezos said that there are several important attitudes that must be owned by someone in order to be successful in building a business.
These two attitudes are risk taking and not afraid to fail.
Take the risk
This was revealed by Bezos while attending a conference in Las Vegas, United States last week. Someone asked Bezos for advice for those who want to start a business. “Take risks. You have to take risks. You have to face something that might not work well. This will be an experiment in many ways,” Bezos said. He said, many experiments carried out would have failed. However, failure is important in the journey to success.
Do not be afraid to fail
“We take risks every time, we talk about failure. We need big failures. If not, we don’t swing enough. You have to swing hard, and you will fail, but that’s okay,” Bezos said.
Bezos founded Amazon in 1995 with only 10 employees. Slowly but surely, Amazon is one of the companies with the highest market capitalization in the world, reaching nearly 860 billion US dollars.
In addition to taking risks and not fearing failure, the entrepreneurs must also have high enthusiasm because you will compete with very excited people. Additionally, entrepreneurs must also be obsessed with consumers. You have to make your consumers satisfy and happy with your service or product. Therefore, they will always come to you and make your business more successful.