As the world’s best home appliances maker, LG Electronics has made a premium series for the customers. Today, it launches of LG Signature in Sweden, Norway, Denmark and Finland. The company believes that premium products suits the Scandinavian countries the best.
To commemorate the LG Signature launch, the company held an event in Astrup Fearnly Museet, a museum of contemporary art in Oslo, Norway. The South Korean company invited more than 200 local business partners, journalists, and public figures.
`LG Signature Gallery` displayed several kinds of its products. The products include air purifiers, dryers, wine cellars, and refrigerators. And Torsten Valeur, a Danish designer who worked on the brand’s products also joined the event.
To attract the public’s attention, Nordic designers, actors and chefs shared their vivid experiences using real products. There are also various interesting sessions in the event such as cooking show using LG Signature utensils.
LG Signature: premium, and pricey, a perfect match for the the world’s richest region
LG Electronics first launched LG Signature in 2016. Now, the company has launched it in over 50 countries around the world. The refined design of it is a good match with the Nordic design. It pursues simple and neat `minimalism`. Moreover, the high price it offered would not be a matter to the world’s richest region.
Na Young-ba, the company’s vice president, said, “We expect LG’s Signature products will meet with many Scandinavian customers. And we are sure they would prefer our Signature products, manufactured based on a refined design language.” As TheKoreanTimes reported.
Previously, LG Electronic held a conference in Tokyo, Japan. At the conference, the company invited many journalists and high profile figures. They are able to get the first look at the premium products. Refrigerators, washing machines and smart TVS were on display on that conference,