In the business world, customer feedback is one of the important points that can measure a person’s business success.
You can use customer feedback as a reference to where your business should go. Furthermore, feedback is often used as an element in conducting business evaluations.
According to forbes.com, everyone in business agrees that feedback is important to create excellent experiences,
Here are some suggestion to obtain your customer feedback:
Perform an online survey
To find out the opinions of customers, spreading surveys online will certainly make it easier.
You can use social media that is now more sophisticated, like the polling feature. With this feature, you can ask various questions about the product or service that you provide.
Send email to your customers
Email is usually used as a communication medium because customers feel more free in expressing their opinions at length. In fact, they can also include photos in it.
Compared to waiting for feedback from customers, why don’t you send an email and ask for an opinion first?
For example, there are customers who use your trip organizer services. After you have finished providing services to the customer, send them an email to ask about their experience when using your services. You can also give questions about what things are being corrected so that they can be used as material for evaluating your business.
Keep in touch! Send another email that contains information about your business so that customers are always up-to-date with the development of your business.
Provide comment column on your website
To make it easier for you to get feedback from customers, you can display a comment column on your website. Thus, customers can directly submit criticism and suggestions.
Make sure you filter which comments will be displayed to prevent spam comments from appearing.
Share the questionnaire after the event
If you are not sure that your customer wants to fill out an online survey or through the email you sent, why not spread it offline?
For example, after you have done an offline event, ask the customers present to fill out a questionnaire from you. It is better to limit the number of questions so that it does not take a long time to fill.
Give rewards to your customers
Not all customers want to express their opinions about your business product or service. Therefore, giving rewards can be a perfect solution to invite them to share their experiences.
On the other hand, you can also hold the best review contest where customers can review your product on social media or their website.
The rewards provided do not need to drain your business budget. You can provide key chains, tumblr, t-shirts, online transportation vouchers, cash, and so on.
How, are you ready to improve your business through customer feedback? Hopefully the results obtained will be able to support you to develop your business even wider.
Read more: Richard Branson’s Successful Keys
