For restaurants, customer has always been a problem either when it’s too full or too empty. Meanwhile customers are often baffled when they found the restaurant they go are fully booked. Eatigo offers solution for both restaurant and customers.
The startup is basically a restaurant reservation platform. It gives benefit to restaurant by using a demand-based pricing system. In which allows restaurants earn more in the peak time.
On the other hand it makes it easier for customers to book any restaurant at any time. Moreover, the app have many discounts available for the customers to cut on the food budget.
Starting by making a solution, Eatigo is now almost everywhere in Southeast Asia
Everything started when the co-founders of the company found out that many restaurant in the region operate at less than 35% capacity. They wanted to help restaurants maximize their capacity and increase their revenue.
Launched in Thailand at 2013, Eatigo has TripAdvisor behind its back. It is the first Southeast Asian-based startup that TripAdvisor has ever invested in. It invested for the first time in the company’s Series A Investment, with undisclosed amount.
The global travel information giant invested through its global restaurant reservation brand, TheFork. The company has a huge confidence over Eatigo’s performance. It proved it by investing again recently at a pre-Series C round. In total, TripAdvisor has invested $25.5 million for the Thailand company.
The huge amount of funding allowed Eatigo to expand to other markets. It is now available in Singapore, Hong Kong Thailand, Philippines, Malaysia and India. In addition, the company launched its service in Indonesia by January 2019.
Across the many countries, it has more than 4,000 restaurants on its platform. The restaurants on the platform ranges from cheap restaurants to luxury hotel restaurants. And it has over 4 million users who had booked millions of suppers through the platform.
