Uniqlo‘s owner is famous as an ambitious man. He has the goal of making his company the number one in the world’s clothing retail industry. However the company’s annual growth is not enough to take it anywhere closer anytime soon. Therefore the company collaborates with Tik Tok.
This collaboration is another strategy to boost up Uniqlo sale through the platform. The two kicked off a marketing campaign in the United States, France, Japan and China’s Taiwan, announced Tik Tok.
Starting from Tuesday, June 25 2019, Uniqlo collaborates with Tik Tok for this campaign until July 11 2019. Throughout the campaign, the app users in the countries above can upload their videos wearing Uniqlo’s UT-branded T-shirts. The chosen ones will have their videos shown in Uniqlo stores around the world.
Collaborates with Tik Tok: not the only collaboration
Earlier this month the Japanese retail released a series of T-shirts in Southeast Asia. It is no usual T-shirt.The series is a special series in collaboration with BT21.
For those who are not familiar with BT21, it is a series of characters designed directly by the K-Pop superstar, BTS. The sales that started at June 21 got idol fans queued on the Uniqlo stores.
Uniqlo itself is still at the third place of global apparel manufacturer and retailer ranking by 2018. It reported a $19.48 billion of sales, being the fastest growing apparel last year.
To be on the top of the list, the Japanese company needs to surpass INDITEX or ZARA and H&M. The two recorded a $29.1 billion and $22.05 billion by the end of their 2018 fiscal year, respectively.
Meanwhile Fast Retailing, the company’s parent company reported a $11.85 billion revenue between September 1, 2018 and February 28, 2019. It is a 6.8% growth year on year. And it made $1.6 billion operational profit, a 1.4% annual growth.
Though Uniqlo USA stated that the company will turn to profit in 2019 fiscal, the Japanese market faced a sluggish performance instead. The home market of the company declined but Uniqlo seems to care less about it.
