As an entrepreneur, aside from your competitors, there are other things that you should be wary about: social media posting.
Social media can truly make or break your business.
This new environment is not a mere, bland cyber world. It breathes and feels because there are real people behind it.
If only entrepreneurs can see social media in this light, they will surely avoid these mistakes that can send their business into oblivion.
Content about Religion and Politics
Ultra-sensitive content like religion and politics can spell disaster for anyone’s business. Every offended party is a lost fortune for your company. Never dare touch these matters.
You, again?
Over-promoting? People are truly annoyed with repeated content. It’s just too annoying.
The secret to a successful promotion? Give them a reason to munch on your content.
Have a desire to really help and benefit your audience. Make your content beneficial, engaging and entertaining. Make it for your audience, and we tell you, they’ll thank you for it.
Too cold
When you dive into social media, never go out and talk to ‘random people’. Infuse warmth and human element to your content. Create an air of concern, happiness, joy, understanding, and even light humor. Ohh, what great content it can be!
Unverified information
Promote your products, not fake news. Sometimes, it can be the other way around.
Entrepreneurs should be very careful with the information they’re using for their contents. Time spent on verifying and double checking will surely save you from the disastrous outcomes that fake news can bring.
Now that you already know the things you should avoid, you are better equipped for your next social media postings.
Last parting advice for you: Never take your content for granted. Content is king. But it can be a ruthless executioner at times.
Also read: How Lazada Uses Social Media to Drive its Business?
