Numbers of entrepreneur we have increased day by day. In order to grow the new venture into a proper business, an effective marketing strategy for startups should be used. The right, effective marketing strategy will grow that new venture into a proper business.
The invention of the Internet allows Startups to cut their budget for marketing. They don’t need to spend hundreds of dollar on TV and Newspaper Ads, Billboard placement, anymore. Now, they can exploit digital marketing strategy.
We cannot deny that startups products and decisions should always be based on data. However, here are effective marketing strategies that Startups can use.
Read more: Working for Startups: Pros and Cons
A Company blog is the first thing startups should provide. The blog helps startups to explain their identity and their product.
Evergreen long-form contents benefit start up’s company blog. These content will always be relevant from the date it is published. The content is usually in-depth. They require a long period of time to finish.
It is different from short news stories targeting traffic for a day or two. Evergreen content will bring a visitor to your company blog every day. While to increase traffic, they need to post daily.
The long-form evergreen content also markets itself. It gets mentioned in a couple of social media channels. It also gets backlinks from other blogs and companies.
Giveaways and Contents
Organized giveaways and contents incentivize people to sign up. That will grow its mailing list. If utilized well, it can bring the initial customer.
Search Engine Optimization (SEO)
Everyone hates SEO, but they cannot live without it. Investing in SEO helps Startups to invest passively. They, at the same time, can reduce their marketing budget once they rank for some focus keywords. If your traffic acquisition works well, the budget can be channeled for other needs.
Social Media Marketing
Social media advertising has grown many Startups. They use the social media network’s advertising options like Facebook or Twitter. They also can hire a social media influencer. There is plenty of option available for them to grow their Startups.
An Effective marketing strategy is essential to grow Startups since it helps them to minimize the budget and advertise their product better.