It’s far from anyone’s expectation that today’s ubiquitous messaging apps can be a platform for modern marketing. But why will the next wave of marketing come from these apps? And what do these messaging apps have that can alter the way we consume marketing content?
Read on to find out.
More personal
Goodbye: Physical stores that provide human contact between buyers and sellers.
Online retail stores with ‘human contact’ that is only limited to product reviews and recommendations.
Hello: The new marketing efforts will leverage the capabilities of messaging apps to bring their marketing efforts to a more personal level.
Physical stores are good at human contact. Online stores’ edge is its plethora of products. The new trend in marketing will combine these assets together to bring buyers with the best service. This new approach will surely adopt the existing technologies like video calling to interact with anyone in any minute.
The Human Side of Messaging Apps
Goodbye: Impersonal and mass-produced marketing. One-size-fits-all approach.
Hello: The new marketing will leverage the capability of messaging apps to foster an emotional attachment.
Interactive Medium
Goodbye: One-way persuasion where the only thing consumers can do is to see and hear them.
Hello: Marketing content will now be more interactive for consumers. In this innovative way, consumers can enjoy your marketing efforts more. Your marketing content will not be an annoyance, but something they can enjoy.
Your content can be molded into a game or a catchy social media post that can be shared. The list goes on. What’s important is it is interactive and enjoyable for them.
If you might have noticed, the traditional ways of marketing are slowly but surely drifting away. With this, you should make an initiative to prepare for the shift. Furthermore, you should be willing to get out of your comfort zone and compete with others head to head.
Also read: Effective Marketing Strategy for Startups
