Indonesia currently has many startups. Indonesian startup Pomona is the first advertisement technology company. That Indonesian adtech creates omnichannel marketing and sales software for consumer brands. It announced today that it has raised a Series A-2 of $3 million led by Vynn Capital. The round also included participation from new investors Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central Capital Ventura.
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Get to Know Pomona
Indonesian startup Pomona founded in 2016 by Budiman and CTO Ari Suwendi. Pomona’s software enables brands to offer cashback incentives to Indonesian consumers. That incentive includes tools for analyzing customer engagement, offline sales conversion and the effectiveness of marketing and advertising campaigns.
The startup specifically helps brands in two categories. The first category is consumer packaged goods, such as toiletries and cleaning supplies. While the second category is fast-moving consumer packaged goods or items with a short shelf life like food and seasonal items.
The company currently works with more than 50 brands, including Unilever, Japfa, ABC President, Sosro, Frisian Flag and Sungai Budi.
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Indonesian startup Pomona plans to create new services with the new funding. Its current goal is to become an end-to-end solution. The CEO mentions that they want to provide more information and data points. Consequently, they can better understand local Indonesian consumers. Besides, they can also tailor their engagement strategies to improve outreach efficiency. At the long run, they aim to cut costs and better address customers’ needs.
The company also has plans to expand into new markets in Southeast Asia. However, the countries of details remain a secret.
Pomona’s service lets customers redeem cashback offers by scanning a receipt with the Pomona app.
Additionally, Ponoma’s partners can use Pomona’s white-label solutions to create their own branded cash back rewards app. Besides that, Ponoma can also help them to increase offline-to-online conversion rates. Consequently, this gives companies a new way to examine what motivates customer engagement and their purchasing behavior.
