Xiaomi is stepping up its efforts to tap into South Korean markets by holding its first official Mi Fan event in Korea and appointing a general manager for South Korean markets.
Xiaomi said Friday that it held a “Mi Fan event” in southern Seoul from Wednesday to Friday to share opinions on the Xiaomi brand and products with 12 MiFans.
Stephen Wang, who now works as general manager of the Korean market for Xiaomi attended the event also. Previously, Xiaomi had been releasing only 
low and medium-priced phones in South Korea until now.
But it has officially challenged the flagship phone market by releasing Mi9 last month. The title of general manager of South Korean market is also a new thing for the company. It is to strengthen the presence of the brand in the country.
The fans have experienced products such as the U.S. Band 4 along with Xiaomi’s recently released smartphone Mi 9T and the U.S. A3. Hwang Joon-ki, who attended the event, said it was good to meet Xiaomi’s marketing staff as well as developers in person and communicate freely.
“We want to meet more and more fans in Korea in the future,” said general manager Stephen Wang. “We will provide good products to fans and users at honest prices.”
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Xiaomi in South Korea: a tough road of challenging Samsung, LG and Apple
South Korea might be the most difficult market to enter to by the Chinese phone market. This is due to the dominating presence of its two giant tech companies, Samsung and LG.
Beyond the two local players, the only smartphone company maker that successfully enter the company is Apple. Despite the high price and lack of variation, iPhone has a strong presence in South Korean’s smartphone market.
But with improving quality and new breakthroughs, it is not impossible for Xiaomi to attract the savvy customers in the country.
