From passing interview to promoting your business, elevator pitch plays an important role. In short, elevator pitch is a short speech one makes to explain something. Usually, it is related to who you are, what you do, and why it should be you. Making elevator pitch, therefore, is a necessity.
The duration of elevator pitch is very short. Mostly it ranges from 30 up to 90 seconds, depending on the needs. Put simply, it is similar to small talks you make when you are on a moving elevator.
However, one must understand that a longer duration does not equal a better opportunity. The most important is to focus on the point and stop beating around the bush.
In making elevator speech, it is easier to talk the talk than walk the walk. Accordingly, many people find it challenging to kill it. The reason being is that they do not what to elaborate in this crucial speech.
With that being said, people are looking for ways to make a good one. Rest assured, we will point out things to know when you are making or preparing elevator speech.
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Know Your Audience
Sometimes people tend to look at stuffs from their perspective. In reality, it is a big no! Experts argue that many people fail to do this effectively because they do not study their audience. Try to learn you audience. Make a speech by considering their needs and background knowledge. Use language and terms that are familiar to them. In other words, your speech must become a “hook” and please them.
Go for Narratives
Although this speech is formal, a little story telling does not hurt. In contrast, it helps you construct some sorts of intimacy that may turn into an attention grabber. Narratives do not mean you dramatize the story. It just makes you offer a fresh viewpoint. But, please do remember that you do not make it over-dramatic. No one loves over-dramatic people anyway.
Focus and Focus
Some experts say that a good elevator pitch focuses on three key points: Who are you? What do you do? What are you looking for? It is important to elaborate these points. Also, there is no need to talk about most beloved colleague, your most minor project, or even your family. Time is money and you do not want to lose money, do you?
Dump Unnecessary Elaboration
This is what is important. When people are comfortable at talking, they tend to elaborate their talks and prolong the points. This wastes time and your “opponent” only wants to hear what they need to listen in elevator pitch. Send all your adverbs and unimportant details to the recycle bin and focus on your goals. Elaborate what is needed and avoid what is unnecessary.
Be Proud and Confident
More importantly, you need to look confident and proud all the times when delivering your speech. Nobody will listen to hesitating people’s speech. Although you feel anxious and nervous, try to look cool and calm at the very least. Besides, you know better at what you are talking about compared to others. Unless they are the experts.
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