TikTok is a short-form video platform. Young adults and teens favor the platform. The platform has launched a new feature that allows users to shop for products. However, it just allows the product with a sponsored TikTok Hashtag Challenge to be accessed by its users. Besides, users can shop without leaving the TikTok app.
This new e-commerce feature named Hashtag Challenge Plus. Within the challenge, TikTok adds a shoppable component.
By this hashtag challenge, users are prompted to post videos of them using a product. For instance, they can use their favorite outfits from a brand like Uniqlo or Guess.
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Later, after the user view or create the video they can access a separate tab feature. The feature is an in-app experience where users can purchase the products from the video they have watched.
On the hashtag’s landing page, users will find a separate tab also labeled “Discover”. However, it is different from TikTok’s main Discover section. This directs viewers to the new shopping experience.
The HashTag Challenge Plus Progress
Kroger is the first brand to try out this new feature. The company tried the feature last week. Kroger prompted TikTok viewers to post videos of their dorm makeovers using the hashtag #TransformUrDorm.
The company paid for its sponsored hashtag to be given placement on TikTok’s Discover page for a week’s time. By this hashtag challenge, Kroger gets customers from the viewers of favorite TikTok influencer’s profile.
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The hashtag has grown 477 million views across hundreds of videos, since its launch.
Sponsored Hashtag Challenges are only one-way TikTok is experimenting with generating revenue. TikTok currently has roughly 500 million monthly users. Besides, the majority of its users are younger than 30. Thus, the platform thinks that this hashtag may help them to generate significant profit.
