FreshToHome is an India-based e-commerce startup. The platform sells fresh vegetable, fish, chicken, and other kinds of meat. FreshToHome raises $20 million in a new financing round. With the fund, the startup plans to expand its footprint within the nation.
The startup sells 100% pure and fresh vegetables and meat in Bangalore, Mumbai, and Pune. It says it does not add any preservatives or other chemicals to prolong the life of the produce.
Unlike most other marketplaces, the startup built its own supply chain network. Thus, it has better control over the quality and delivery of their food items.
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The startup sources vegetables and fish directly from 1,500 fishermen and farmers across the nation. Through its app, the platform negotiates with farmers and fishermen. Meanwhile, for moving its inventory, the startup uses planes and trains.
FreshToHome is popular for its ability to deliver the perishables on the same day. Consequently, it now has gathered 650,000 customers from ten cities in India. It receives 14,000 orders and processes 20 tons of good every day.
Besides, the startup recently started to also sell milk. However, it only sells milk in the city of Bangalore.
FreshToHome recently crossed $30 million in annualized direct to consumer sales. Thus, it is the largest e-commerce platform serving this category. Besides, it is seeing 30% month-to-month growth.
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Within its platform, the startup also gives access to some money upfront and resources to produce more from their farms. It also gives them an assurance that it will buy back their produce.
With the new funding, the startup will expand its network of contract farmers. It plans to add 200 to 300 tons on its monthly production. Besides, with its big data and machine learning, it plans to create a better supply chain to provide a fairer price to consumers, fishermen, and farmers, for their premium products.