The video app, TikTok and the National Football League (NFL) multi-year partnership was announced on Tuesday. This partnership aims to bring the NFL’s content to worldwide fans. They hope this partnership will help the NFL’s fans to get easier access.
The Partnership
This announcement is made ahead of the NFL’s 100th season kick off on September 5. Besides, the partnership includes the launch of an official NFL account on the video platform. Other than that, they also launch as a series of NFL-themed hashtag challenges, and other marketing opportunities for brands around the NFL content.
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The first hashtag challenge, #WeReady, starts today. It will later end on Thursday. The challenge encourages fans to show pride for their favorite NFL team while using the #WeReady hashtag. Consequently, it invites several popular TikTok creators and NFL clubs will join the fans in the challenge.
Besides, TikTok will also have a presence at Soldier Field in Chicago for the Sept. 5 kickoff. During that time, TikTok fans will be about to create videos and show their love for teams and players in an NFL-themed experience.
Meanwhile, after they launch the partnership, the NFL’s Tiktok account features several videos, ranging from behind-the-scenes action to highlights, to funny memes and even inspirational content.
TikTok mentions that sports content is one of the popular content in its service.
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The NFL, meanwhile, is not averse to jumping on early with emerging platforms. For instance, a live-streaming video on Twitter, being the first sports league on Snapchat Discover or launching an Alexa voice app.
In addition, the NFL looks for opportunities that give it the ability to reach international fans. It was aimed to reach the same thing when it distributed game highlights and recaps on Facebook.
Ratings currently become more important than the game itself. Therefore, this move has also become important for NFL.
