Swiggy is one of the largest food delivery startups in India. However, the startup now wants to move beyond delivering food only. Swiggy’s new service now can deliver everything to you. Its new service named Swiggy Go.
Swiggy Go enables consumers and businesses to instantly deliver laundry, forgotten keys, documents and just about anything else within a city. This service currently only available in Banglore.
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Swiggy
Swiggy launched in 2014. The five years old startup now is backed by Naspers and Tencent. In the next year, the startup intends to expand Swiggy Go to more than 300 cities.
Besides, the startup says it also plans to expand Swiggy Store to many more cities. Swiggy Store is currently being offered to customers only in Gurgaon, to Bangalore and Hyderabad. By next year, it plans to have Store’s presence in all metro cities in the country.
In the long run, the startup wants to elevate the quality of life of urban consumers by offering unparalleled convenience. After enabling this with food delivery for five years and stores across the city with Swiggy Stores, it will open the Swiggy delivery superpower to all consumers in the city.
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This move shows Swiggy’s effort to differentiate its service from its local rival, Zomato.
Swiggy’s rivals
Its biggest rivals, Zomato is increasingly trying to assume more control over the ins and outs of the food business. Besides, it is working on Project Kisan. With the project, it plans to procure supplies directly from farmers and fishermen. The company has already set up warehouses to store these supplies in many parts of the country, including South Delhi and Pune.
Other than that, Dunzo, Google-backed hyper-local concierge startup, has accounted for more than 25% of all deliveries on the platform. The startup is not necessarily focusing on expanding the food part of the business, however, they said.
