Samsung Electronics is now the first company in the world to use HDR10+ content support technology. The company would be the first and only (currently) to have the HDR10+ video format in the ultra-high 8K resolution.
HDR10+ is a next-generation high-definition TV technology developed by Samsung Electronics. It optimizes brightness for each scene and produces realistic images.
The technology is an upgraded version of the previous HDR10. HDR itself stands for high dynamic range, used in imagining and photography. This technology produces high quality pictures and videos.
According to Samsung Electronics’ Global News Room on the 5th, the company is planning to provide technical support to global video providers. So that HDR10+ can be applied to 8K contents.
European online video service (OTT) businesses such as Chili, The Explorers, and MegaGO will introduce 8K HDR10+ contents. Surely in cooperation with Samsung.
“HDR is emerging as a major technology that implements ultra-high definition recently.” said Vice-President Lee Hyo-gun of Samsung Electronics’ Video Display Business Department.
Germany’s Deutsche Telekom’s new online streaming service “Magenta TV,” Spain-based Europe’s largest content provider “Rakuten TV” and German content provider “Video Society” also plan to introduce the technology between the end of this year and early next year.
Besides TVs and smartphones, Samsung Electronics is also supporting the HDR10+ in micro LED products
Samsung Electronics, 20th Century Fox, and Panasonic announced HDR10+ certification and logo operation programs early last year. Now, a total of 78 companies have participated in this program so far.
Samsung has been establishing technology certification centers in Korea, Japan and the U.S.. Then it has also opened additional certification centers in China in December last year to expand its influence.