Many businessmen certainly want to get the maximum profit. You, as a businessman, have to take actions to achieve it, such as promotion through oral, written, banner or even social media. However, those methods are actually not enough to develop your online business. There are still other ways you can do to make your business can progress rapidly, that is SEO.
What is SEO?
SEO (Search Engine Optimization) is a series of efforts made by a webmaster on a website that aims to increase the visibility of a website page to be better in search engines, especially Google.
SEO benefits
Make Your Site Appear on Search Engine Home Pages
One of the main functions most desired by someone who are already using SEO techniques isto make their sites on Google front page. Website pages that have a good ranking on Googlecertainly increase your chances of getting more visitors.
When you type a keyword on the Google search page, you will see a list of sites related to that keyword. Well-optimized site pages will certainly be at the top or at least on page 1 of Google organically.
Potential to Get CTR (Click-Through Rate) Up to 60%
According to Ignitevisibility, a digital marketing agency located in San Diego, California, United States, had researched in 2017 and sites ranked 1-5 on Google potentially getting a CTR of up to 60%.
For example, internet users search keyword A for 10,000 / month. Then, you decide to make these keywords to be optimized through SEO.
Furthermore, if your site appears at least in Google’s 3rd rank, then as many as 13.14% of 10,000 or 1314 visits have the potential to visit your site, and this is certainly beneficial for your business.
Get Targeted Visitors
Internet users who type a keyword on a search site means that they really need all kinds of information they want to know.
Thus, it is most likely that visitors who click on your site are your target market. In other words, targeted visitors are visitors who are ready to buy.
Potential to Increase Sales and Repeat Orders
The more targeted visitors that come to your site, the more opportunities you will have to increase sales. However, you have to note that the products you offer have high quality and ready to compete in the market.
Large-Scale Businesses
In this digital era, everything is easy and instant. One of them by making your product can easily compete with large-scale business class competitors.
Even today, there are many SMEs that can sell their products far to foreign countries because of the convenience of the online system.
Increase Brand Awareness
If you maximize SEO, that means your site will often appear on the internet, especially on Google’s search engine.
This means that your brand or product will be more widely known by many people and of course it will affect the awareness of the product.
SEO Works 24 Hours
Unlike the usual promotional techniques, SEO will continue to work for 24 hours every day non-stop. Unlike advertisements whose views will be stopped if your budget or contract is up.
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