On Tuesday, September 10, Apple released a new range of iPhones. However, none of them had 5G capabilities. Therefore, that makes Chinese users must pay a hefty premium for the latest iPhones 11 series. That may result in Apple lost in Chinese market competition, again.
Many expect that could result in the U.S. technology giant’s get lower sales.
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Apple Suffer huge lost
China, the world’s second-largest economy is a crucial market for Apple. But it has struggled to survive in recent days.
In the second quarter, its China market share dipped to its lowest level in a year. Besides the shipment of iPhones has also declined.
In the last iPhones series, the XR, XS, and XS Max, one of the Apple problems was the premium pricing. That has put off some Chinese consumers. Yet, in the newest iPhones 11, Apple still put the same hefty price tag in China.
Compared with the prices in the U.S., Chinese consumers have to pay a premium that’s between 10.5% and 12.5% for the iPhone 11, and 18.6% to 23% more for the iPhone 11 Pro and Pro Max.
Compared to last year’s XR, the cheapest of the range, the premium was 28% higher than the U.S. price. Thus, that has come down significantly. But the premium for last year’s XS and XS Max was around 26%, not too much higher than the iPhone 11 Pro and Pro Max.
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Moreover, Apple’s iPhone 11 series did not have a phone capable of connecting to 5G networks. These are next-generation mobile networks that promise super-fast data speeds with the ability to support technologies like driverless cars.
5G networks are slowly being rolled out around the world and in China, they are slated to come online as early as this year.
Slashed Price
In early January 2019, Chinese retailers cut prices of the last year’s iPhone models. While, Apple announced the official price slash, months later.
Yet, the technology giant seems has not learned its lesson.
