Ola is India’s largest ride-hailing service. Today, the firm says that Ola aggressively expands its service by allowing Ola Bike operating in 150 Indian city and towns as Ola. By that, it aims to grow its business by three times in the next year.
Ola is an eight-year-old Softbank- backed firm. It says that Ola Bike service can reach the most remote area in the country. Besides, it also brings affordable and convenient on-demand transportation to millions of people.
Ola’s two-wheeler business, which like the cabs business sees someone drive a passenger around, was launched in 2016. It has now created livelihoods for close to 300,000 people in India.
Its aggressive two-wheeler expansion, was in mostly pilot stages in a handful of cities in India, until last year. It represents India’s growing appetite for picking bikes over cabs and other transportation mediums. That happens as people can rush through busy traffic to get to work.
Moreover, Ola Bike also offers an affordable price. A ride with Ola Bike only costs as little as Rs 5 (7 cents) per kilometer.
Meanwhile, Ola’s main rivals in India, Uber also operates two-wheeler business in the country, Uber Moto. Uber Moto is available in fewer than a dozen cities in India. Besides, both Ola and Uber also offer three-wheeler auto services in the country.
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Besides Uber, there is a number of ride-hailing startups appear in the country in recent years. That includes Bounce, Yulu, and Vogo. These startups have also offered two-wheeler rental services. Tens of thousands of people, if not more, use their services each day.
Bounce, alone, said that the startup has gained 80,000 rides each day in Bangalore. Bounce offers a mix of gasoline and electric bikes on its platform.
To response that tight competition, Ola has given $100 million in Scooter rental startup, Vogo.