Google is preparing to enter gaming business later this year. Accordingly, although the project is still under development, Google happily announces their gaming service, Google Stadia, Business Insider reported.
In gaming industry, Google Stadia is a novel breakthrough. The concept is very similar to Netflix for it offers streaming-service to play game without the need of possessing a certain console. Thus, so long as players have rapid internet connection, they can simply play any game.
The service permits players to play games on either desktops, laptops, tablets, phones, or TV. However, players have to purchase the game on Stadia, meaning that they will not own the copy of the game just like when they buy games on Steam.
Additionally, Google Stadia offers cross-play or cross-platform multiplayers. Accordingly, this enables players who play on computers play together with those who use phones or consoles.
More importantly, Google promises that there will be no cheating and no hacking in Stadia. This is so for the game runs on servers and the company can monitor abnormal behaviors.
Besides those above-mentioned features, the subscription-based service still has a lot of things to offer. However, Google is not the only company who develops such service.
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Google Stadia and Future Competitors
Google is not the one and only firm to come up with such breakthrough. Accordingly, tech giants Apple and Electronic Arts (EA) are developing identical, if not indifferent, services.
Unlike Stadia which will be on open market on November, Apple will launch its service on September. The service is named Apple Arcade and will be exclusive for Apple users.
This service is Apple’s another attempt to tie its customers to use its service. In other words, this is similar to Apple Music, but this one focuses on game services.
Another competitor is EA. EA has developed a service named Project Atlas which is similar to Stadia. What makes it different is that EA announced its service earlier than Google though the coverage is arguably less than Google’s.
EA’s attempt in developing Project Atlas shows that the company is being totally serious in covering the whole gaming industry. In the past, the company developed its own version of Steam named Origin.
Besides Apple and EA, Google also has competitors which are far more experienced than those two in game industry. They are Sony’s PlayStation and Microsoft’s Xbox. In comparison to Stadia’s full streaming and Cloud service, Sony and Microsoft are developing similar streaming services with their respective consoles.
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