Melon, a music platform run by Kakao Corp., said it will form a partnership with Samsung Electronics Co. Both companies will run the local service of Samsung’s smartphone, Galaxy music service “Samsung Music” from November 20 2019.
Accordingly, Melon will provide related content. Including in it, all music streaming and downloading services offered by Samsung Music. The platform link will also allow both Melon and Samsung Music to be used as Melon tickets. In other way expanding the channels for music appreciation for users of both platforms.
In order to reduce inconvenience for existing Samsung music users, Melon will hold a pre-promotion for members of Samsung Music’s paid-licensing rights. The South Korean music streaming provider will offer discounts on Melon’s purchase of the rights.
In addition, Samsung Electronics’ strategy is to increase convenience and satisfaction level through UI (User Environment), which is specialized for the platform And expand service provision from Samsung Electronics’ IoT home appliances starting with Galaxy Smartphones.
How Melon might be the best option for Samsung Music
“As Samsung Electronics’ music service strategy partner, we will make full support and efforts to increase satisfaction level by expanding opportunities for Galaxy users to enjoy music by reflecting platform operating technologies and know-how that have led the domestic digital music market for 15 years,” a Melon source said.
Meanwhile, Melon initiated personalisation and StarConnect of music streaming app based on personal history big data for the first time in Korea. Since then, the company has 33 million subscribers. With features and services that reflect the ever-changing trend and content viewing environment.
The music industry system in Korea is different to most countries around the world. Moreover, the character of the K-Pop industry itself can’t help but make it more competitive. As well as making it more sensitive, especially for the fans of certain groups.
An artist performance in both popularity and income are both apparent through the real time chart of streaming app. This makes music streaming app as one of the biggest target of manipulation. And also why being a trusted line matters.
