Before speaking further, ask yourself “Has your business been successful in making customers happy to say WOW?”
If the answer is no, then don’t ever expect them to return to you.
According to Chron, the “WOW” factor is a slang term commonly used in business. People most often describe that what the company has done has exceeded customer expectations in providing a great product or service experience.
Especially, if your business in small scale, this WOW factor will be useful to bring new and loyal customers for you.
More than that, the WOW factor is very important for small businesses that need to be included in your marketing strategy.
Why so?
If you really can give the impression “WOW” to your customers, they will become loyal customers for life.
They can also be a supporter of your business brand. Additionally, it can refer new customers through the recommendations they provide.
Thus, what does it take to make your customers say “WOW!”?
Say Thank You
Let customers know that you have worked a little extra by giving them a little handwriting.
Remember the last time you received a letter or postcard from your best friend, and how happy you felt when you received it.
You can feel the same way when you order items at an online store that sells handmade items, antiques or handicraft and get a thank you card.
Your first reaction might be “WOW!”. Your second reaction may grab your cellphone and record it in the insta story.
Ensure the Product Is Packaged Properly
Reporting on Forbes, in 2016, buyers made 51 percent of their purchases online. With this online purchasing method, the product needs to be sent to consumers in neat packaging.
Create a happy feeling when consumers open the package to create unforgettable moments.
Everything is wrapped carefully, making the experience of buying non-branded products as enjoyable as branded products. Think about creative ways that make your product more valuable.
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