As a businessman, you surely know that building relationships with customers is one of key to be a successful business. Additionally, you can get more customers because they feel comfortable buying goods or services from you. When the customers remember you, it will affect the profitability of the business.
According to Forbes, to create relationships with customers and ensure that you can continue to establish as strongly as possible, try to do everything you can to engage them.
Check out these five ways to make customers remember your business and come back to you:
Communicate
Communication is the most important way to build relationships with customers. Promoting your business and listening to your customers is important.
Instead of just telling customers about your business, talk to them. Find out what your customers need, then show them that you have a solution to their problem.
If you have employees, teach them how to communicate effectively with customers than just waiting for complaints to come. However, make sure you follow up customer complaints and input quickly and in a timely manner to ensure customer needs are met. If you have social media or other customer complaint services, make sure that you provide a fast response to customers.
Exceeded Expectations
Your customers expect the best product or service. You must continue to increase the selling value of your business. In short, the quality of goods or services sold must be able to impress customers. To exceed customer expectations, you can deliver products or services sooner.
When you give earlier than expected, customers will be happy with the surprise. For example, tell customers their order will be ready at the end of the month, but in the end you can make it ready a week in advance.
Ask for Feedback
Whether customers have good or bad opinions about your business, they will make their feelings known. Ask for feedback from customers to show that you are listening. Do a survey, contact your customers one by one to ask their opinions about the goods or services they bought.
Feedback from customers will help you hone the customer’s specific needs so that you can find the best solution for their problem. Moreover, you have to always listen carefully to the comments that exist and respond immediately, whether it’s praise or complaints. Even negative feedback is valuable and can give you an honest measure of customer satisfaction.
Use Online Media
There are more ways to start conversations with your customers by using technology. There are many online social media that you can use to reach customers. When you engage with customers online, be careful not to make one-way conversations.
Ask customers questions, and respond to their questions. Start a blog to engage your customers and prospects. Build relationships with customers through your online presence.
Show Appreciation
Give appreciation for old customers with a discount loyalty program. You can give gift cards, or use the loyalty program application to track loyal customers.
With a loyalty program, customers get points for buying your goods or services. After getting a number of points, the customer gets a prize. For example, you can give a gift to a customer with a discount for your next purchase.
Read more: 4 Online Business Marketing Techniques that Must Be Implemented
