Apple, which has focused on high-flags smartphones, will likely strengthen its mid- to the low-end lineup this year. This strategy is a result of the rapid growth of low and medium-priced Smartphone markets worldwide.
Samsung Electronics is also strengthening its mid- to the low-priced lineup. And it might be a fierce battle between the two companies in the mid- to low-priced market following flagships.
Citing a supply chain for Apple in Taiwan, Digitimes said that in 2020 Apple will release a total of six iPhones this year. Including four models with OLED displays and two LCD models.
2020: the brand new Apple iPhone SE2 coming up
Ming-Chi Kuo, an analyst at TF International Securities Co., stated that Apple scheduled to release iPhone SE2 in 2020 and 2021. Respectively the company is dividing it into two models. “Apple will release a total of five models including the 47-inch iPhone SE2 in 2020,” he said. ”
Kuo expects Apple to launch iPhone SE2 in the first half and the 5.4-inch, 6.1-inch and 6.7-inch iPhones with OLED displays in the second half of this year. All four models are likely to be available as models that support 5G. Apple’s iPhone SE2 supports 3GB RAM with a 4.7-inch display. And it is likely to be available with A13 chips. There’s a big possibility that it will be similar to iPhone 8 by having touchID, home button and single camera lens.
iPhone SE2 is a weapon that will target Apple’s mid- to the low-end smartphone market. Since 2016 it has been releasing products that are slightly more expensive than low and mid-priced products such as iPhone XR. Back then, it launched iPhone SE at $399.
The iPhone XR was also one of the best-selling smartphones in the third quarter of last year according to global market research firm Counterpoint Research. But the number of Apple’s mid- to the low-end lineup has a limit to increasing its share.
Expanding the lineup of mid- to low-priced phones has become an unavoidable challenge for manufacturers. Because the mid- to the low-priced smartphone market is growing every year,