Many customers are tired of watching a hard-sell, business commercial nowadays, thus soft selling becomes a mouthwatering option. Among the forms of soft selling, branded web series recently gain the upmost attention.
As a form of content marketing, a branded web series finds way to popularize a certain brand via web series. Presented in short-duration movies, the series is marketed through shareable video platforms, such as YouTube, Facebook, and so forth.
The light bite sized promotional content bridges the company to the customers through a stimulating way. One good example comes from Indonesian-based Nutrifood’s Tropicana Slim web series entitled SORE, which obtains millions of views so far, permitting an immersing brand engagement.
So how come a branded web series, and soft selling itself, may establish a lifelong brand engagement and improve business sales? The followings are several bases why it works.
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Soft Selling Does Not Bore Customers to Death
Watching a conventional, hard selling commercial once might attract your customers’ attention. However, the power will drastically decline as it keeps on repeating. Then, soft selling steps in.
Served as a story-based commercial, soft selling helps build brand awareness through an engaging way. Depending on the narrative, this type of selling might not lose its power instantly than the conventional one. Plus, it arguably sticks in customers’ mind longer than the hard selling one.
Branded Web Series Delivers a Message
Nowadays, customers prefer brands that possess impactful values, which are mostly relatable to the current conditions. With a story-based web series, brands are possible to amplify their messages to customers interestingly.
Once your customers have engaged to the brands, they will be willing to support the brands. In the long run, a continuous purchase or consumption will most likely take place.
Such Series Enables Long-Term Brand Engagement
With the sharply growing business competitions, a long-term brand engagement is arguably preferable to keep your customers loyal. A soft-selling web series may just be providing the necessary arsenals to cultivate one.
The delivery of such authenticity, talkable forms of brand communication erects a positive image on the brand itself. As the positiveness consistently grows, soon it will turn into sales for customers respect the brands, companies, and their philosophies.
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