With the cancellation of ‘MWC 2020’ there are huge setbacks in Chinese Smartphone manufacturers’ plans to announce new strategic products. MWC 2020 is the world’s biggest telecommunication and mobile exhibition.
Huawei and Xiaomi might expect to deal with a significant blow as they sought to expand their sales to Europe with MWC 2020
Chinese companies such as Huawei, which did not participate in CES, planned to launch a massive marketing campaign at MWC. The companies failed to participate in the CES 2020 exhibition held in the U.S. at the beginning of this year due to U.S. government sanctions.
CES and MWC are representative ICT events along with IFA, which will start in Germany in September. And large marketing opportunities have virtually disappeared in the first half of this year.
Out of the scheduled MWC 2020 participants, 220 companies, or about 10 percent, were Chinese companies. Among them, Huawei and Xiaomi showed their willingness to participate in the event. They have been ending their employees to Barcelona two weeks ago. Even amid a flurry of cancellations by major companies due to concerns over the coronavirus outbreak.
Huawei is also the main sponsor of MWC this year and has set up a large booth at its main venue, Pira Granvia. In particular, it planned to unveil its second foldable phone, Mate Xs, at the event to counter Samsung Electronics’ Galaxy Z-flip. Along with Samsung, the company will face a setback in its strategy to lead the premium market.
The situation is the same for other Chinese companies such as Xiaomi and Oppo. Along with introducing new products, the company aims to tap into global markets. Europe, in particular, is an important market to counter the U.S. sanctions. And hopes for greater market share were high through the event.
However, the cancellation of the MWC20 will delay the release of new products to global operators. And the schedule for business meetings will be postponed one after another.