Currently Indonesia has three major e-wallet platform. Firstly Go-Pay, a subsidiary feature from Go-Jek. Then Ovo, which handles Grab’s cashless payment. And Dana with Alibaba at its back. Now they got one more competitor. It’s the state with LinkAja.
The platform is a merge of various state-owned platforms. While the app itself previously known as T-Cash, an e-wallet app of Telkomsel. Other e-wallets that merged into LinkAja includes Bank Mandiri’s e-cash, BNI’s UniQu, Telkom T-money and BRI’s T-Bank.
Finally the app launched at June 30. Previously, it has gone through several delays. Initially it was scheduled at April 13, then delayed to April 21, May 5 then May 22. The country’s presidental election was the main reason of continuous delays.
LinkAja, integrating all and make all easier
The platform has joined partnership with more than 150.000 merchants in the country. It also has more than 400 products for customers. There are also 20 e-commerce platforms on the list. Moreover, it plans on making cash withdrawal available through every Link ATMs in Indonesia.
This feature is to reach those who doesn’t have any bank accounts but have LinkAja. By it, the government hope to reach a cashless society in the country. Bank Indonesia and the government has long since started the ‘national non-cash movement’ for it.
The statd weighs LinkAja more benefits. Even before the official launch, the platform claimed to have 22 million registered users. The users are the accumulation of the merger platforms. And it targets on to make the number double up to 44 million this year.
LinkAja stands under Finarya. It is a subsidiary of Telkomsel, the country’s state owned telecommunication company and other companies. It has Danu Wicaksana as the CEO. He told local media that the platform has around IDR 1 billion ($ 70,970) transaction per day.
Aside from cash withdrawal, LinkAja plans on going international. The platform will have a feature that allows users to send money to other countries. It starts from neighboring countries including Malaysia, Taiwan and Hong Kong.