Alipay stated that Chinese tourists spent 18 percent more overseas than the previous year on mobile payments. According to the “2019 New Trends for Mobile Payments in China Outbound Tourism” released by Alipay.
In the report collaborating with Nielsen, it said overseas spending by the younger generation particularly increased. Especially those born in the 1990s, increased by as much as 35 percent from last year
According to the report, overseas use of mobile simple payments by Chinese tourists is expanding further. From Asian regions such as South Korea, Singapore, Japan, and Thailand to European and North American regions.
Mobile payments in South Korea and Japan increased by about 23 percent compared to last year. Moreover, 71.7 percent of Chinese tourists said they used mobile payment in Korea. Making Korea the second-largest mobile payment destination after Singapore (77.2 percent). In addition, Japan ranked third with 68.1 percent, Australia fourth with 67.6 percent and France sixth with 67.2 percent.
Alipay overseas transaction increases: the power of marketing
According to the report, the frequent use of overseas mobile payments by Chinese tourists and the increased spending are attributable to the aggressive adoption and utilization of mobile payments by local retailers and retailers abroad.
In other words, local retailers are using their mobile payment platform not only as a means of payment. But also as a channel of stores, product marketing, and promotion. Discount promotion, which can help spur the inflow and consumption of Chinese tourists and boost sales also included.
“It is very encouraging that foreign retailers are actively introducing various digital services offered on payment platforms,” said Angel Zhao, CEO of Ant Finance Global Business Group. “This helps retail retailers provide more personalized consumption experiences to consumers around the world through the transition to the digital economy and on- and off-line connectivity services.”
Alipay also supports the digitalization of companies as part of Alibaba’s economic ecosystem. And will make innovative efforts to help retailers around the world grow together while the tourism industry is booming, she added.