Real estate also has its offseason. Just like other businesses, real estate goes slow during the offseason. However, it is important to keep on thriving despite slow business. Dave Panozzo shared with Forbes several points you can follow to erase the term “offseason” from your dictionary. How? Think digital, use social media!
Put your real estate on social media
Noted from Forbes, these four social media are the haven for real estate agents: Linkedin, Facebook, Instagram and YouTube. Start off by creating a separate account for your real estate. What follows next is consistency. Create contents and post them on a routine basis.
While it is important to keep up with the content trend on social media to attract more views, simple contents are also more than enough. Take a short video and shot some photos to upload in the social media. While YouTube and IGTV can be the space for your video contents, LinkedIn, Facebook and Instagram feed are the perfect places for text and pictures. It is completely okay to start small. You still have space to develop in the future.
Keep up with the trend, utilize social media
Once you get the hang of social media, it’s time to improve your game. Noted from Forbes, Dave Panozzo mentioned that a way to attract people in social media is to be social. Spend at least 30 minutes a day to roam around relevant hashtags. Find prospects, engage with their contents. This will help your social media getting known and familiarized by the algorithm.
If possible, try to turn a virtual relationship into a business opportunity. Log the contacts in a Google Sheet, and try to follow up with them constantly. However, do not try too hard on building the relationship and take your time.
Constantly review your real estate through available platforms
Last but not least, always keep on being updated on what people say about you. Several platforms that are useful for regular check-ups are Zillow and Google reviews. Googling your name and business is another step you can take to get more information and reviews. Read every review, and reflect on the comments left by other people, who most probably are your clients too. You can also reach the people who left the reviews for a more detailed survey on your business.
Once you’ve got enough information for your business, fix what needs to be fixed. Your clients will appreciate the changes you make. This will make them feel like they are heard.
Read also: Property Selling: 7 Signs to Note (Part 1)
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